14 Reasons You Should Use Video Marketing.
1. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI.
One of the biggest pushbacks businesses have is when deciding whether or not video marketing is the right solution for them is and what the ROI of it is.
Rather than just using views as a metric to prove ROI, you can also integrate analytics from heat maps, average watch duration, and re-watch rate.
Segmenting out what users are rewatching the videos can signify increase customer interest and allow you to target them for campaigns to continue working them down the sales funnel.
Wistia can help you track the popularity of your videos and their performance and what sections of the video people are rewatching the most. From there, you can see which users are watching it the most, and begin targeting them with content or emails that continue to resonate with them.
2. Every 60 Seconds, 72 hours of video are uploaded to YouTube.
That’s a lot of content.
With so much content, there are that many more videos you’re competing against to outrank. This means video optimization and tactics to generate traffic to your channel are more important than ever.
3. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in the text.
Users tend to enjoy videos that aren’t selling a specific product or service. This is because our brains actually don’t like overt selling, they prefer videos that evoke more emotion and don’t show any obvious bias.
4. Video users see 27% higher click-through rates and 35% higher web conversion rates.
This does not mean that any old video will automatically increase your conversions. What you create needs to actually evoke emotions by either addressing a pain point while revealing an attainable solution. Your video marketing strategy cannot be salesy or self-centered.
5. More than 50% of videos are watched on mobile.
Mobile users have been shown to gravitate towards longer-form content more than likely due to how attached we are to our devices these days.
As I have already mentioned, you can’t assume mobile users won’t be watching your content. You need to present videos to them that are easily watchable and desirable for audiences on mobile devices.
We all know that users prefer to skim website content rather than read it in-depth, but if you invite them in with visual content that’s enticing, unique, and creative, then they will take the time to give it a watch to see whether or not it meets their needs.
7. 43% of people want to see more video content from marketers in the future (HubSpot)
People love video content, and they love seeing video marketing strategies that help answer questions, address pain points, and show how-to’s or tutorials. But until more marketers figure out ways to quickly produce videos, then those who currently dominate in the space will continue to crush those not adopting video marketing.
8. By 2019, video will account for 80% of global internet traffic, and 85% in the US
80% of global internet traffic. How could marketers not begin integrating video marketing into their marketing strategy in any way, shape, or form? If we aren’t producing video’s by 2019, then you’re already behind the curve, losing out on global internet traffic that very well may have your audience in it.
From a personal standpoint, I know I do this all the time. When people are at home relaxing on their sofa or bed and online shopping, many of those people are already on their phones and tablets.
It only makes sense for them to feel a little more compelled to take the time to watch these videos on these devices, rather than at a desk (where they are probably at work anyway).
10. 80% of users recall a video ad they viewed in the past 30 days.
When you see a video that you’ve particularly enjoyed (whether it’s a tutorial on doing your taxes or a video of cute kittens playing), chances are you remember, and also share or mention that video to those around it.
Creating videos that have effects like that are the perfect storm and can drastically help generate awareness for your video content.
11. 56% of all videos published are less than 2 minutes long.
Although users prefer to engage in longer form content nowadays, that doesn’t mean every video you make needs to be 10+ minutes. Keep it short and concise. Two minutes should be all you need for most of your video marketing content.
12. Among those surveyed, 81% saw an increase in sales and 53% said support calls were reduced.
Videos can be a great way to produce content that helps showcase products, and outline tutorials.
If the videos you make can save users the time of jumping on the phone, or, act as a source to better understand services they are interested in, then they will watch them.
13. 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.
A poor quality video can be all you need to tarnish your brand’s reputation. When creating video content, don’t cut corners just to save money, you may find your company losing money in the long run.
14. 76.5% of marketers and SMB owners that have used video marketing said that it had a direct impact on their business.
Whether it’s through conversions, traffic, or brand awareness, video content has the potential to positively impact SMBs in a variety of ways.
If you don’t know where to start, take a look at what people are doing on Facebook Live, you’d be surprised at the video marketing strategies companies are using.
If you need any help converting your current marketing content into video marketing, please reach out to us.
We are here to help!