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Case Study (Marketing)

Changing Lives One Website At A Time

1. Use First Person in Call to Actions & Get 90% Increase in Click Through Rate

To have a persuasive call to action you must know your audience and what its triggers are. For example, millennials are very critical since they’ve grown up fast-forwarding through commercials and online advertising.

 

An effective digital tactic is to correlate the call to action with the visual component (if there is any), have a compelling verb (to entice you to take action), communicate value (what you are offering) and create a sense of urgency. You should use ”get your free e-book” instead of “download” or “get a free quote” instead of “submit” and so on.

 

A call to action is a great way to make the user take action and persuade them into taking the action you want without letting them know that on a conscious level. You should have a call to action message on your landing page, newsletters, emails.

2. Boost traffic by 300% While Using Editorial Calendars

New content appears daily. You must bring something fresh every time. Investing in social media, sales funnel, conversion rate optimization, customer relationships, marketing budgets, web analytics; they are all keywords that pops in your head all the time. Yet, which are the most effective tactics one should use?

Scheduling your blog posts is mandatory, especially if you work with multiples copywriters. Make sure your marketing plan includes an editorial calendar for improving your results. Creating an editorial calendar is easier than you think. There are lots of apps that can help you with that. Meistertask is a task management app you could use to drag and drop tasks for each participant and create an editorial calendar easily. Below you can see a screenshot with an editorial calendar created in Meistertask:



Source: https://www.meistertask.com

 

Trello gives us another digital marketing technique example you could use to create editorial campaigns. CoSchedule has a Content Marketing Calendar component.

 

Source: coschedule.com

 

They used a process that helped them to increase traffic by 299%. Follow the next steps to achieve similar results:

 

  • have a broad goal behind your calendar;
  • set metrics to measure your goal;
  • find your baseline performance of an average month for that metric;
  • establish smart objectives for each blog post from your calendar;
  • find out how many blog posts you’ll need to meet your aspirational goal;

 

3. Use Content Syndication & Get a Constant Traffic of 250,000 Unique Visitors

Content syndication is the process of publishing your content on third-party sites. You need to find authoritative publications. The idea behind is to drive more engagement for your content. Outbrain and Taboola power your content on their marketing channel. Once you republish your article on a big site like those two, you are exposed to a new audience and could reach a higher traffic.

 

James Clear used this digital marketing tactic and built an email list of more than 100,000 with a constant traffic of 250,000 unique visitors per month on the blog. He republished a blog post on Lifehacker and got almost 99k views as you can see in the next photo. Quick tip: If you have an account on Google Analytics you can easily track your performance and see how many unique visitors you have.



 

4. Promote Your Business with SlideShare to Drive 20% More Organic Traffic

Slideshare is the largest marketing platform for sharing presentations and it’s best suited for B2B companies. Didit Marketing, an advertising agency from New York, conducted a study showing that SlideShare gets 500% more traffic from business owners than Facebook, Twitter or Youtube.

An important fact you need to keep in mind is that SlideShare received billions of viewers every month and it’s a great way to connect with different specialists and find quality information in a friendly format.

 

Ana Hoffman, the blogger at Traffic Generation Cafe, conducted a study showing how she received from 0 to 243,000 views in 30 days on Slideshare. The fun part is that you don’t need entirely new content to do a presentation, you can work through your old content displayed in a visual form to be easy to read.

 

20% of the SlideShare visitors come directly from Google. The rest comes from social media and other SlideShare presentations. Always keep on eye on your metrics from Google Analytics to see how are you performing in terms of organic traffic, paid traffic, visitors and so on.

 

5. Sales Growth with 185% by Offering Highly Qualitative Case Studies

Smart and effective digital tactics are a gold mine. Case studies as well. Not to mention the conversion optimization rates you can get with them. Case studies have a huge potential to grow traffic, sales, and revenue if you offer quality results and show your product brings value. The Content Marketing Institute conducted a research where they saw that 63% of UK marketers believe that case studies are an effective digital marketing tactic. Case studies are the fifth most popular marketing tactic used out of 12, after social media, newsletters, blogs and blog posts.

 

Neil Patel, one of the top 10 marketers according to Forbes, conducted a study to see the influence of the use of case studies on his own site. He witnessed a growth in his revenue by 185%.

 

6. Build a Network of Partner Websites to Get Influence on the SERP and Jump up to 30+ Positions

Brand mentions on well-known publications are important and hard to get. They could lift you up in ranking on the search engines for the right keyword phrases and you could improve your Search Engine Optimization (SEO) efforts. Usually, startups collaborate with content marketing specialists or firms because some of them don’t have the budget for a full-time person. Building a network of partner websites for a short period of time is an effective digital marketing technique to bring awareness and traffic to your site. The profile of the website could include publications, edu websites, web directory, blogs, forums, e-commerce and so on.



OutreachMama employed a study to see the results after their partnership with publisher Companies like Forbes and Huffington Post. In only 2 months they received 350 total backlinks from over 100 domains. Besides that, they saw a natural increase in their backlink profile.

www.outreachmama.com

 

In the second month of the partnership, they saw that they money keywords jumped up to 30 positions in the search engine result page.

 

7. Rank Higher on Review Sites to Have an Average 18% Uplift in Sales

9 out of 10 people look at online product reviews before they make a purchase decision. According to BrightLocal, 72% of Consumers say positive reviews make them trust a business more. Other 88% say they trust customer reviews as much as personal recommendations.

Source: http://searchengineland.com

 

Reevoo discovered through an in-house case study that online reviews bring an average 18% uplift in sales. In 2015, US e-commerce sales were about $341.7 billion showing an increase of almost 15% over 2014.

Source: http://images.internetretailer.com

 

With a continuous growth in e-commerce sale, customer reviews (all reviews, not necessarily the ones coming from some ideal customers) are a major factor, an efficient trigger, and quite essential tools nowadays for e-commerce websites.

 

8. Be Part of the 90% of Marketers Who Saw a Significant Increase in ROI by Taking Advantage of Trends for Traffic Generation

Google Trends is a pocket of gold. You’ll find a lot of data to help you to generate content and see what’s trending to stay on top of your competitors. The particularity of this tool is that you’ll find real-time search data or help to gauge consumer search behaviors over time. Below you can see a screenshot from Google Trends with searches for 3 holidays: Halloween, Christmas, and Thanksgiving.

You need to keep your eyes open for the marketing trends that will come. The marketing trends that will dominate 2017 include the Internet of Things, virtual and augmented reality, live streaming video, visual storytelling, native advertising, marketing automation, influencer marketing, mobile marketing.

 

In 2016, video content was very popular and still is. Fire Brand proved that following trends can bring growth. The results showed that 90% of marketers have noticed a significant increase in Return on Investment (ROI) through video content.


9. Gain a Higher Advantage in Front of Your Competitors with AMP Receiving 40% Organic Traffic from the Whole Site Traffic

AMP is a simpler and easier way to build light-weight web pages with static content that loads faster on mobile devices, due to its technology. The project is based on AMP HTML, a new open framework built of existing web technologies.

 

The pages with an AMP version see a 2% higher CTR, which translates to more clicks, as you can see in the next screenshot.

Source: https://www.2dogsdesign.com

 

AMP version has 40% of all the traffic for a page. It is an utterly amazing improvement for many sites because the content renders faster. The project comes to the rescue for a large number of publishers.

 

10. Write on Medium to Get Awareness Through 6.2 Million Pageviews

Medium is a network built out for people from people and offers a new kind of content – publishing, and social media synergy. Every day, there are newly published articles that could get you over 45,000 views.

 

Publishers can see 3 stats graphs on Medium for 30 days, minutes read, views and visitors. Ali Mese, the startup marketer at GrowthSupply.com, created a report with the statistic for his best traffic-generator article. For an article of about 1,000-1,500 words, he received over 4 million page views and 144,920 followers on Medium as you can see in the next picture.

 

Source: https://cdn-images-1.medium.com

 

For a global audience, it’s best to publish your piece of content on Sunday at 0:00 GMT, because people look forward to reading something new as the week starts. To give it a kick, you should use an A/B emailing test sent at different hours to see which hour has the best open rate.


11. Develop a Facebook Customized Page Tab to Engage 40% of Fans

Investing in social media is a must. Yet, don’t know if you knew that a customized page tab gives you the advantage to offer exclusive information to fans. A personalized page tab can be used to promote registration for upcoming events, to bring fans to your website, to promote an app or a contest, create a content library, feature customers reviews or case studies and so on.

 

Socially Stacked demonstrated that a customized page for a discount can influence the engagement for that page. In the end, 42% of fans liked the page to get a coupon or discount. On the same side, a case study by Wildfire Interactive showed that a Facebook coupon-based page tab received the highest engagement rates beside giveaways, sweepstakes, trivia Contests, Sweepstakes, Contest essays, photo contest, coupons, and video contest as you can see in the next graph.

 

12. Write Valuable Content on Linkedin Pulse and win up to 1,900 Social Shares in 30 Days

LinkedIn Pulse is a professional self-publishing platform. At first, everyone could write and publish content without any approval. Currently, it is composed of 500 selected experts. According to Kapko, LinkedIn Pulse “lies somewhere between blog and social network”. Authors add a number of 50,000 articles on the platform every week.

 

Brian Lang, a blogger at Small Business Ideas, conducted quite an interesting study on 300 posts featured on LinkedIn Pulse. Most articles from Pulse were about careers (42%), then about business (15%) and self-improvement (9.33%) and other (33.67%) which includes technology, sales & marketing, current events, and productivity.



On average, the articles from Pulse got 1,843 social shares, and only 10% had less than 500 social shares, which leaves almost 90% with more than 500 social shares. If you are featured on LinkedIn Pulse, it can bring you a good amount of social exposure. From now on, writing on Linkedin Plan should be a part of your marketing plan.

 

13. Use Reddit to Grow Your Business & Generate $6,188 in 3 Months

Reddit is a community that has been growing since 2005. Here you can meet people with similar interests. It’s a place where you could follow news in a thread categorized in “hot”, ”new”, ”rising”, ”controversial”, ”top”, ”gilded”, ”wiki” and “promoted”. The nice part is you could follow lots of subreddits depending on the industry you’re interested. There were numerous cases when different stories from Reddit became famous and gained many upvotes.

 

If you choose to post a link instead of a text you can link to your business and bring visitors to your website. Scott Keyes is an example of best practice in this case. He is a reporter for Think Progress and founder of Scott’s Cheap Flights. He turned an obsession with cheap plane tickets into a $1 million business in under 2 years. In 3 months he managed to make $6,188 only by posting on Reddit. According to what he said, his posting got him 1,000 free subscribers and 250+ premium subscribers.

 

14. Target the Online Communities and Hit 10.000 Monthly Unique Visitors

Online communities are a great way to grow your online presence and to catch insights. Being a part of an online community has its perks. Being around by people with similar interests and exchanging knowledge is a good way to develop yourself and the company you are working at.

 

The best online marketing communities you need to join our LinkedIn, Reddit, Quora, Slack, GrowthHackers and, Inbound.org, ordered in chronological order. A good example of using the last two comes from Grow and Convert. The company was born when Devesh Khanal and Benji Hyam met a few years ago. Since they launched their site, they were active in online marketing communities, Devesh Khanal on GrowthHackers, on the one side, and Benji Hyam on Inbound.org, on the other side.

 

They set up a goal of bringing 40,000 monthly unique visitors in 30 days. As you can see in the next picture it is not quite like that, but they were able to bring more visitors from online communities than from organic searches. That is a good start!

 

 

15. Get Social Influence to Receive Higher Rankings by 15%

There is a lot of fuss around the subject about the importance of social signals in rankings. We already know that investing in social media is an effective digital tactic that can help out with the conversion rate optimization. Moz study says that Google doesn’t use social share counts directly in its algorithm. Neil Patel, on the other hand, claims that there might be a connection between social shares and rankings as you can see in the next screenshot from a Quick Sprout infographic.


A huge lift of almost 15% in rankings was the result of an increase of 100 Google Plus followers for a business page. Facebook brought a 6,9% increase in ranking from 70 shares and 50 likes. Lastly, 50 Tweets lift rankings with only 2,88%.