15 LinkedIn Marketing Tips
LinkedIn allows you to access important articles and posts which are relevant to you through your daily feed. It helps you to develop a strong digital footprint, which is essentially your personal brand. It helps you research companies and industries, find and apply for jobs, and build a strong professional network. Below we have put together a list of fifteen simple tips to help you grow your LinkedIn Brand in 2019.
1. Speak Publicly
My business and credibility began to quickly skyrocket when I started speaking in public on various social media and LinkedIn topics. If you are at all comfortable with speaking, this should be your number one goal this year to enhance your position as an industry leader.
2. Research Clients With The LinkedIn Mobile App
Impress your new (and old) clients by doing your homework on them. I recently won a contract just because it was obvious to the prospect that I had done extensive research on them. They immediately stopped talking to the three other social media agencies they were considering. Research rocks!
3. Discover New Contacts
Do your best to connect with new people this year and when possible meet them in person. Whether it is people you work with or a new prospect, get out there and start sharing knowledge with others.
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4. Update Your Social Profiles With Your Wins
Did you win any awards or acquire any new distinctions in 2018? It’s time to start leveraging them in 2019 by telling the world about it. Displaying any and all social proof can give you the credibility you need to give new prospects the confidence to reach out to you on LinkedIn and get a conversation started.
5. Create Video Content
For the past few years in a row, video marketing has steadily increased in popularity and importance for entrepreneurs using content marketing. If you’re still just thinking about those videos you are going to create by 2018, I guarantee you’ll have already missed the boat.
6. Join A Professional Association
I’m a big supporter of professional associations and have even been guilty of committing to more than I should with my limited time constraints. Most professional associations these days also have LinkedIn groups that you can use to interact with other members, but never forget that offline networking is where the real magic happens.
7. Complete Your Profile
The importance of completing your LinkedIn profile is paramount because it gets you found in more searches as well as gives you an opportunity to impress potential prospects.
8. Grow Your LinkedIn Network On The Go
Got downtime when traveling? Use it to connect with your professional contacts that aren’t already 1st level connections on LinkedIn. This will increase your network and open you up to more 2nd level connections on LinkedIn.
9. Message Those In Your Network
How many people do you think you could reach out to with a message in 9 minutes? I would venture to guess somewhere between 3-5 people. Whether you are catching up with an old colleague or just keeping the lines of communication fresh with clients and strategic partners, it’s never a bad idea to stay fresh in peoples’ minds.
10. Showcase Your Work
LinkedIn did so many great updates to profiles in 2018, there is no reason you should not be proudly displaying some of your work by using the rich media feature. Be sure to add video and other multimedia to your profile.
11. Build Your Network
Commit to regularly building your LinkedIn network. Connect with new offline contacts, colleagues or take it to the next level by meeting someone new inside a relevant LinkedIn group.
12. Write A Recommendation
It’s important to give recommendations and endorsements, not just receive them. Taking the time to give credit where credit is due can also dramatically increase the odds of it being reciprocated for you.
13. Comment On Blogs
You should be following any relevant blogs in your industry and make a point of getting involved in discussions to maintain a presence. This is also really effective to do inside of LinkedIn groups and will get you in front of highly targeted groups if you choose them well!
14. Browse LinkedIn Pulse
LinkedIn Pulse sources news stories and organizes it for you like an online newspaper. You can access it from the Menu under “Interests” and you can also download the Pulse app for iPad and iPhone.
15. Request LinkedIn Recommendations
Did you do an amazing job for a client recently? Don’t be shy…ask them for a recommendation! If you have truly done great work then it is highly unlikely that anyone would say no.